We are an enthusiastic team with extensive experience in travel and travel technology on a mission to to disrupt tour operation with a set of unique features to help tour operators manage and automate daily tour operation tasks.
If you are an ambitious tour operation manager or owner of a tour supplier company we would love to work with you!
Nordic Travel Tech Incubator, September 2022
PaxFlow was selected to participate in the Nordic Travel Tech Incubator program 2022. The Nordic Travel Tech Incubator is an incubator program for startups in the travel and tourism industry in the Nordics. The incubator is organised by Startup Norway in partnership with Nordic Travel Tech Lab AS and several contributors across the Nordics and North Europe including Icelandic Tourism Cluster, Íslenski ferðaklasinn.
CEO & Product Manager, PaxFlow
Soffia is a seasoned leader in digital product management with over 12 years of experience in the travel tech space. She was the former director of Travel Solutions at TM Software & Origo and Product Portfolio Manager of Product Labs at Origo Iceland. Soffia has a background in Computer Science and Business Administration and is certified in Product Management from UC Berkley Haas School of Business. She is a skilled problem solver and a strategic leader, committed to creating innovative digital products that combine her passion for travel, tech, and gear.
Andri Heiðar Kristinsson
Chairman of the Board
Andri Heiðar is a MBA Standford Graduate and a true entrepreneur and leader with previous experience at building consumer products at LinkedIn and scaling the SlideShare mobile app from the ground up and to millions of users.
Andri also previously founded Travelade a small tech startup aimed at making travel more personal. Andri is the former CEO of Digital Iceland, an organization leading the digital transformation of the Icelandic government.
We’ll aim to be #1 on Tour Operation
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